Nike
New York, NY
April 3, 2012
The historic partnership between Nike and the NFL was brought to life by Now and Zen in New York City for the launch of an innovative uniform redesign to kick-off the 2012 NFL Season. Our team managed and choreographed high-profile players from all 32 NFL teams, and was the creative impetus for developing a cutting-edge design that captured the essence of American football. The multifaceted event was attended by over 300 members of the press and received widespread international coverage.