In anticipation of the 2020 summer Olympic Games, Nike hosted a 2-day event in Manhattan highlighting the brand’s latest innovations. Media from all over the world was invited to capture content around new product as well as meet, interview, and mingle with past, present, and future Olympians and Paralympians.
The main presentation consisted of an elevated runway show featuring 30 Nike athletes, plus hundreds of models, dancers, and acrobats. Media also enjoyed access to product displays, working sessions, interviews with spokespeople, and athlete panels.
Nike executives, spokespeople, athletes, influencers and models each played a key role in the overall experience of demonstrating the beauty and power of sport with a focus on sustainability.