Now And Zen | Nike Strongest Plus One Brunch
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Nike Strongest Plus One Brunch




Los Angeles, CA

Product Launches, Special Events & Entertainment
HFR x Lebron 16, Lebron, Nike, West Hollywood
About This Project

Nike hosted a celebratory women’s only brunch in honor of the newest Lebron 16 shoe – HFR x Lebron 16 – on the rooftop of its Nike by Melrose store in West Hollywood. This sneaker is the first ever LeBron signature shoe designed for women by women. The HFR x LeBron 16 Lifestyle shoe was created in partnership with Harlem’s Fashion Row–the game-changing fashion collective.

For the past decade, Harlem’s Fashion Row has worked to uplift up-and-coming female designers of color. Inspired by LeBron’s belief that Women of Color are the strongest people on Earth, Nike called upon HFR to envision a signature sneaker that would embody a representation of strength specifically for women. The New York-based collective’s reimagined the LeBron 16 from the sole up.

The brunch honored the 16 women featured in Lebron’s #STRONGEST campaign, as well as many other strong women in the LA area. Each guest was instructed to bring a plus one who is either a mentor or mentee in their lives. The event was an opportunity for LA’s #STRONGEST women to join forces, communicate openly, and celebrate each other.

Following the private brunch event, the rooftop was open to Nike + members, who enjoyed a takedown version of the activities offered during the brunch.