Now And Zen | Beats by Dre Launch
1850
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Beats by Dre Launch

CLIENT

Beats by Dre

LOCATION

New York, NY

Date

October 16, 2012

Category
Brand Activations, Product Launches
Tags
Beats by Dre, Beats Pill, Headphones, New York, solo 2, Times Square
About This Project

In October 2012, Now and Zen Productions teamed up with Beats by Dre for a spectacular set of events in New York City. Over 5,000 participants engaged in an unparalleled interactive event in Times Square to launch the Be Yourself campaign. The day also included a product launch for an international press audience at the Beats Soho store, and a VIP dinner and party at The Darby, highlighted by live entertainment.

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