Now And Zen | Beats 1 Run
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Beats 1 Run

CLIENT

Beats by Dre

LOCATION

Los Angeles, California • Paris, France
London, England • New York, New York

Date
Category
Brand Activations, Media Events, Special Events & Entertainment
Tags
5k run, Beats by Dre, Headphones, London, Los Angeles, New York, Paris
About This Project

In the fall of 2016, the Beats by Dre team presented Now and Zen with an unprecedented idea.

To support the launch of Apple Music, which features the 24/7 always-on Beats 1 radio station, Beats wanted to bring together thousands of fans for a first-ever global 5K run event powered by Beats 1.

We teamed up with Beats to create a run that took place simultaneously in four cities – LA, NYC, London, and Paris – as well as a virtual run, for people in any of the 100+ countries where Beats 1 Radio is available to stream, to be able to run at a location of their choice.

People across the globe, spanning multiple time zones, connected through the medium of music, moving in sync to a runner’s playlist specially curated by world-renowned DJ Samantha Ronson.