Now And Zen | Nike Mercurial Launch
1858
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Nike Mercurial Launch

CLIENT

Nike

LOCATION

Madrid, Spain

Date

April 24-25, 2014

Category
Media Events, Product Launches
Tags
Madrid, Nike, Ronaldo, Soccer
About This Project

Prior to the 2014 FIFA World Cup, Now and Zen brought Nike’s promise to “revolutionize speed” to life. Football superstar Cristiano Ronaldo joined Nike executives to unveil the new Mercurial Superfly IV boot, all against the backdrop of King Phillip IV’s former palace in Madrid, Spain. Hundreds of media personnel were in attendance to experience what Nike CEO Mark Parker described as “the boot of choice for the game’s fastest players.” The Now and Zen team worked tirelessly to lead the entire two-day event, from build-out to stage management.

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