Now And Zen | World Basketball Festival
1417
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World Basketball Festival

CLIENT

Nike

LOCATION

New York, NY

Date

August 13-15, 2010

Category
Brand Activations, Special Events & Entertainment
Tags
Basketball, Kobe, Michael Jordan, NBA, New York, Nike
About This Project

Now and Zen took over New York City for three weeks in August 2010 to work with the NBA and Nike for the citywide inaugural Nike World Basketball Festival. From the opening day at Radio City Music Hall with Team USA and Jay-Z, to international tournaments for professionals and kids in Rucker Park, to the final match-up between China and Puerto Rico in Madison Square Garden, we delivered winning events that combined sports with entertainment in a fresh way.

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