Now And Zen | Fuelband Launch
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Fuelband Launch

CLIENT

Nike

LOCATION

New York, NY

Date

January 19, 2012

Category
Media Events, Product Launches
Tags
Jimmy Fallon, Kevin Durant, New York, Nike
About This Project

Now and Zen produced the New York launch of Nike’s digital revolution: the Fuelband.  Jimmy Fallon hosted this ground-breaking event which included Carmelita Jeter, Kevin Durant, and entertainment by Questlove. Now and Zen crafted a show that introduced the product in an exceptional way to garner extensive worldwide media coverage.

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