Now And Zen | Nike Let’s Move! Active Schools Event
1853
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Nike Let’s Move! Active Schools Event

CLIENT

Nike

LOCATION

Chicago, IL

Date
Category
Media Events, Special Events & Entertainment
Tags
Chicago, Nike, Obama
About This Project

In February 2013, Nike joined together with First Lady Michelle Obama and the Let’s Move campaign to pledge $50 million to combat the epidemic of inactivity among America’s youth. Now and Zen traveled to Chicago to produce this unprecedented multi-sector collaboration to bring physical activity back into the lives of American kids. Nike athletes Serena Williams, Gabby Douglas, Allyson Felix, Bo Jackson, Colin Kaepernick, Sarah Reinertsen, Ashton Eaton, Paul Rodriguez, Bob Harper, and Let’s Move representative Dominique Dawes joined 6,500 children from local schools to celebrate this momentous partnership. The audience was also treated to a performance by recording artist Jordin Sparks.